Designers try desperately to make work that’s impactful—to create work that will leave people breathless and hungry for more. Young designers in particular are endlessly trying to impress, their designs scream “DESIGN!”, their type choices are bold, their color palettes are disruptive. Many designers carry this momentum throughout there careers, but there are a few that begin to see differently—instead of focusing on the flash, they hone in on the details, noticing things that others can barely perceive. Does this make their work better? Does it make it boring? Jessica will guide you through her own work, particularly her work on logotype revisions, and show you what happens when the small and imperceptible becomes even more exciting than the big bright and flashy.