Hayley leads the effort to grow a design language for thousands of IBM products. Her aim is to create a set of living guidelines that are flexible for designers, evolve with modern practices, and reflect the experiential qualities of IBM.
She empowers product teams to transform human needs into thoughtfully made products. The IBM Design Language connects design and development professionals together to learn, make, and get inspired by one another. It is a self-service website with instructive frameworks, grab-and-go resources and elegant examples of user interface design.
Before joining IBM, Hayley researched and designed civic engagement prototypes with Raleigh’s mayor and city council. Earning her Master’s degree in Graphic Design at NC State University, she invented new words and ways for citizens to effectively communicate with their local government using technology.
Prior to graduate school, Hayley designed for the William J. Clinton Foundation, NBC Universal, Kate Spade, The Bowery Presents and Loudmouth Press in New York. Always balancing the art and science of design, Hayley’s devotion to craft comes from her favorite pastimes: typesetting Buddhist exhibitions at the Rubin Museum of Art and hand painting modern art menus for Union Square Cafe.