Leah rader ux15

Leah has been asking questions and enjoying a-ha moments for 17 years as a design researcher on product, service and digital design projects. She has informed the design for online financial tools, electric cars, travel websites and mobile apps, consumer package goods, digital healthcare tools, how people buy a diamond, prep for an LSAT and find the right theodolite. After leveraging every method there is, from ethnography to survey to usability, she prefers to make stuff (like maps, lists, sketches, and diagrams) with research participants in order to discover together what they think, feel and do.

She is principal researcher at Spring Studio, a full service research, strategy and design firm in San Francisco, recently acquired by BBVA, a global bank headquartered in Madrid.

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